By Trishla Ostwal & Catherine Perloff . By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Meanwhile, the recent days are undeniably a major setback for OpenAI. We would like to show you a description here but the site won’t allow us. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. S. They cover topics like social media, vide. S antitrust lawsuit. Covid-19 swept across the world, Joe Biden was elected U. So far, the. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Trishla Ostwal. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. @trishlaostwal; [email protected] Trishla Ostwal . This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. trishla. Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. trishla. com; Trishla is an Adweek staff reporter covering tech policy. The U. Follow. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Cathy Butler CEO, Organic. Follow. The constant tug-of-war between the U. com; Trishla is an Adweek staff reporter covering tech policy. Announces Strategic. trishla. By Trishla Ostwal . Recommended articles Popular Now. The publisher has grown from 4 million. Back Submit. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Here are four ways you can promote a company anniversary. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. By Trishla Ostwal . Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. ostwal@adweek. New: I spoke with several political ad buyers about their plans for Twitter ads. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. Talking about data management and measurement back in 1995 was a very different conversation from today. By Trishla Ostwal . and 6. By Trishla Ostwal . The constant tug-of-war between the U. com; Trishla is an Adweek staff reporter covering tech policy. In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. The eighth week of the U. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. Recommended articles Popular Now. Failing to include early voters in audience segment targeting could have led to nearly $1. By Trishla Ostwal. Google announced changes to its political content policy ads for audio and video. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. By Trishla Ostwal. . lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. By Trishla Ostwal . @trishlaostwal. Trishla Ostwal/Meta. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. com; Trishla is an Adweek staff reporter covering tech policy. 5 billion—she was rejected. S. Adweek. Recommended articles Popular Now. Eighteen of them had vague. Sweden Negotiates With Switzerland in Campaign to Avoid Confusion. vs. By Trishla Ostwal . Recommended articles Popular Now. To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. Five states—California, Virginia, Colorado. ostwal@adweek. The eighth week of the U. Nidhi Upadhyaya. ostwal@adweek. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. 1mo Edited. By Trishla Ostwal . Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. @trishlaostwal; trishla. PMC has seen a 46% increase in total revenue from first-party data year over year. Trishla Ostwal. By Trishla Ostwal. By Trishla Ostwal . Recommended articles Popular Now. Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. S. Recommended articles Popular Now. Recommended articles Popular Now. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. Trishla Ostwal was a fall 2021 science writing intern. By Trishla Ostwal. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. But Sara Moorthy has been working in the industry long enough to see it. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Martin to finish writing the fantasy novel series the show was based on, A. trishla. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Recommended articles Popular Now. The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. com; Trishla is an Adweek staff reporter covering tech policy. In its annual report issued last Thursday, the social. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. com; Trishla is an Adweek staff reporter covering tech policy. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Back Submit. By Trishla Ostwal . Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. trishla. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. trishla. ostwal@adweek. Trishla Ostwal. Recommended articles Popular Now. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. February 13, 2023 09:00 AM. trishla. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. com; Trishla is an Adweek staff reporter covering tech policy. A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. By Trishla Ostwal. Health & Medicine Flint grapples with the mental health fallout from the water disasterEach year, it feels like we begin planning outreach for December holiday gift guides earlier and earlier. More Data, More Problems. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Adweek/Getty [email protected] Trishla Ostwal . The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. By Trishla Ostwal. Cox last week, could. @trishlaostwal; trishla. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. trishla. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. By Trishla Ostwal . On Thursday at 8 a. Rising sea levels are exacerbating erosion and flooding, and could. Now, numbers are emerging on how environmentally beneficial AI is. trishla. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Recommended articles Popular Now. By Trishla Ostwal & David Cohen . The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Recommended articles Popular Now. The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. By Trishla Ostwal. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. com. Mar 12, 2019— Trishla Ostwal. By Trishla Ostwal. Here are the spots that aired during the first half of the game through halftime. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. S. Ad-blocking apps in the U. By Trishla Ostwal . Trishla Ostwal. By Trishla Ostwal . Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. “I wasn’t what they. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. By Trishla Ostwal . Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. The agency that regulates nearly all communications companies in the U. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Voice. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. By Trishla Ostwal . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Having accepted the position as an associate. The transcript below is edited and condensed for clarity. By Trishla Ostwal . A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Trishla [email protected] Trishla Ostwal . ostwal@adweek. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. Meta Platforms Inc. —Trishla [email protected]. By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. Recommended articles Popular Now. A 2021. Currently doing grad school things at Columbia Journalism School. By Trishla Ostwal . By Trishla Ostwal. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. @_oliviamorley; olivia. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. By Trishla Ostwal. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. , Converse claimed its handle, marking its entry on the Twitter. The transcript below is edited and condensed for clarity. By Trishla Ostwal. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Google. @trishlaostwal; trishla. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. Recommended articles Popular [email protected]. By Trishla Ostwal. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. The policy. The latest tweets from @trishlaostwalBy Trishla Ostwal . The Open App Markets Act could potentially become a law this year. By Trishla Ostwal . Recommended articles Popular Now. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. With the Hollywood writers strike. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. v. Read writing from Trishla Ostwal on Medium. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. Olivia Morley. Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. Journalist and photographer based in New [email protected] Trishla Ostwal. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. The ride-hailing app was recuperating from an embarrassing 2016 data breach. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. U. When expanded it provides a list of search options that will switch the search inputs to match the current. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. Trishla Ostwal 1w Report this post Report Report. com; Trishla is an Adweek staff reporter covering tech policy. trishla. com; Trishla is an Adweek staff reporter covering tech policy. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure. By Trishla Ostwal. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal December 6, 2021. @trishlaostwal; trishla. More Stories from Science News on Science & Society. —has caught the attention of some. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. The hype surrounding Meta’s shiny new platform has met an awkward reality. Announces Strategic. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Trishla Ostwal. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. S. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. By Trishla Ostwal . ostwal@adweek. “I wasn’t what they were looking for. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Its ad model lets. a centers globally. By Trishla Ostwal December 6, 2021. Read More. Back Submit. com; Trishla is an Adweek staff reporter covering tech policy. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. Recommended articles Popular Now. trishla. Spencer J. By Trishla Ostwal . NexTech. 5 billion—she was rejected. Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence. Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. The bill—introduced earlier. Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. By Trishla Ostwal . Introducing the Adweek Podcast Network. While Game of Thrones fans are still (impatiently) waiting for George R. New York. 1. By Trishla Ostwal . She is a recent graduate of Columbia University School of Journalism. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. Trishla Ostwal. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. View Trishla Ostwal’s professional profile on LinkedIn. The fifth week of the U. Read More. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. By Trishla Ostwal . By Trishla Ostwal. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. The. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. By Trishla Ostwal . S. Recommended articles Popular Now. By Trishla Ostwal . Recommended articles Popular Now. Meta Platforms Inc. By Trishla Ostwal . By Mark Stenberg & Trishla Ostwal . ostwal@adweek. Monisha Dey. S. Podcast Producer of the Year, Best Storytelling Podcast. By Trishla Ostwal . By Trishla Ostwal . Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . 30 p. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. ET. Currently doing grad school things at Columbia Journalism School. Mobile gaming platform. By Trishla Ostwal . Create Real Magic is a holiday card generator featuring some of its most iconic assets. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. Follow. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. Peacock. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign.